Johnny Coleman II is an anthropologist who creates marketing campaigns and tours using anthropology.
His work helps to reach ethnic consumers. His work is with individuals, organizations and businesses. He conducts heritage site tours, museums visits, public talks and hosts special events that teach the culture of indigenous people from around the world.
Johnny's portfolio includes the promotion of festivals, books, film, political campaigns, tours, radio shows, Fair Trade and Direct Trade coffee, museums and more—all based in ethnic marketing.
He has studied in Cairo, Egypt and Israel and is the former research assistant to the late Dr. Lucille St. Hoyme in the Smithsonian’s National Museum of Natural History. He has also published an article on the New York City African Burial Ground (NYABG) as a McNair Fellow. The NYABG is still considered the most dynamic archeological find of the twenty-first century.
In 2018, Johnny created the The Soul Food Tour with Johnny: An Airbnb Experience (seen below).
In 2021, Coleman worked with others to develop an ethnic marketing and tourism program for Americans to tour Addis Ababa, Ethiopia; especially those of African descent.
His work has earned him speaking invitations to Georgetown University, Morgan State University, and the World Bank IFC. Coleman is a graduate of Howard University in Washington, DC.
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